By Audrey Hsiao
I’ll bet the name Starbucks must be familiar to you. Starbucks has become so hot in Taiwan that even people who used to sit at McDonald’s have moved there and taken it over as their new turf. Everyone loves to hang out here. But why do people love Starbucks so much? Have you ever thought about why it’s so appealing? First, the location is always good. It is often sits at the corner of an intersection, or places near schools or companies, not in some out-of-the-way alley. It’s faster and more convenient for busy city people. Second, it has good interior design. The tables and chairs are made of wood, and there are also sofas and armchairs to sit in more comfortably, to feel more at home. The light and music are soft, helping you to feel relaxed. You can study or chat, not like in the library or other coffee where you have to remain very quiet. Starbucks are also air-conditioned and have clean restrooms. Maybe it doesn’t seem important, but a clean bathroom is a sign of a high quality store. And of course there’s the food and drink, which is always good, not to mention the occasional discount. The workers all well trained. Their professional skills and friendly attitude make you feel you are respected. Starbucks has attained the highest position in the coffee business by succeeding magnificently in terms of its marketing strategy: to create a “Starbucks style,” which is one of taste, fashion, intelligence, success, and confidence. a
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May 2024
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