By Eleanore Lin
What is the best buy during department store anniversary sales? Makeup, if you ask me. It’s the only time of the year you can buy cosmetics at a discount price. Almost all department stores that have anniversary sales offer special makeup sets at a cheaper prize. You can also get free gifts and coupons if you spend enough money. So what are you waiting for? Who can blame you for running to the store and grabbing things like crazy? The first step is to read the sale brochures. Rushing for cosmetics is not unusual, but rushing for these brochures is also important and difficult. All experienced shoppers know one should make plans before purchasing anything, so do some homework first. Go to the department store to get a brochure a few days before the sale begins. However, getting one is not always easy. I know people who went twice to the Mitsukoshi department store before their sale but couldn’t get one. The reason given was that the brochures are only distributed at certain times and they are snapped up as soon as they begin to distribute them. Even during the sale itself you have to ask the ladies at the information desk because the brochures are kept in a secret place beneath the counter. After you’ve read the leaflets and decided what to buy, you had better go to the counters in person before the sale begins to find out if you can order what you want in advance. This is important because if the counters take advance orders everything can be sold out before the sale even begins. So what would be the point of lining up before the store opens and trying to be the first one to get in? However, you still have to line up to get the “best buy for the day.” Sometimes, however, it’s not a good idea to buy things too early since new products or even better free gifts are offered once the sale has begun. As everyone knows, huge crowds of people throng department stores during their anniversaries. In large department stores such as Sogo, there are about twenty sales ladies at each cosmetics counter during this time. They usually form a circle in front of their counter, and if you stand near any counter for more than a second you will be accosted. The situation can become awkward if you are forced to stand too long because of a big crowd; sales ladies would imagine you are terribly interested in their products even if you’re not. Still, shopping for cosmetics during these sales is very exciting – and so satisfying! I love it. See you there. #culture a
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May 2024
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